What is SEO ? Care to explain ?

Search Engine Optimisation (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

There are a reported 20 billion web pages on the internet, Google tell us that they are aware of nearly 11 billion of those pages. Search engine optimisation is merely a way of ensuring your website ranks well for the most relevant keywords related to your sites industry.

Creative Confusion offers an SEO service that takes into consideration your other marketing activities (online and offline) and also what your other online competitors are up to. This way we offer a service that actually works for you in the long run.

Common SEO Approach
The following steps are taken to ensure websites rank well in the local and major international search engines;

• Site analysis
• Competitor analysis
• Keyword research and analysis
• SEO recommendations & implemenation
• Link building
• Social media optimisation
• Detailed Performance Reports
• Ongoing Monitoring and Optimisation